Kindred privacy notice
Last updated 25 May 2022
In this privacy notice, we describe how we look after your data, if you are using Kindred or browsing our website. Let's start with a map of what this privacy notice contains.
Our approachOur role and approach in using and protecting your data.
What data Kindred collects, when we collect it and how we use it.How we collect and process
Rights and responsibilitiesOur responsibilities and your rights in relation to the data we process.
Kindred's service providers which we use to process some of your data.Services we use4
Final words
5Some final words before we say "later, alligator".
Part 1: Our approach
This section introduces us, the role we play in relation to your data, and our approach to protecting your data.
Who we areWhat this is about
We are Kindred Soul Limited, a UK limited company, with a registered office at PEM, Salisbury House, Station Rd, Cambridge CB1 2LA.
Kindred is a browser extension and app that connects you with offers (such as discount codes and cashback) as you shop online, and lets you gift a portion of the offer to charity.
For the purposes of the law, Kindred Soul Limited is a controller (we determine the purposes and means of processing your personal information).
We will collect and use certain data when when you use our website and (the Website) and the Kindred app or browser extension (the App), to deliver the Kindred experience to you.
We are registered as a controller at the UK Information Commissioner's Office under number ZA728760. For any queries or requests relating to your data, contact us at
This policy explain what personal information of yours we collect, how we use it and how we protect it. We will update it from time to time and let you know what we've changed.
Please read this policy carefully so that you understand your rights in relation to your personal data, and how we will collect, use and process your personal data. If you do not agree with how we do this, please do not download the Kindred App or use this Website any further.
Part 2: What we collect and use
This section describes what data we collect, when and how. We've set this out by way of a typical user journey (though it doesn't necessarily happen in that sequence).
ActionWhat we collectHow we use it
Making contact
When you contact us via the Website, email, telephone, instant chat or social media, or sign up for our newsletters or alerts, we will collect and store the details you give us.communicate with you via phone or email
sign you up for our newsletters or alerts
personalise the Website and App for you
Legal basis:legitimate interest
Using our Website
Information sent to us by your computer, mobile phone or other device, including:personalise our Website using cookies (see our Cookie Notice for more)
monitor and analyse trends, usage and activity to improve the Website
your IP addressadminister and troubleshoot the Website
device identifier, name, and operating systemmeasure the effectiveness of the content we serve, and analyse surveys and data
your browser typekeep the Website safe and secure
Website pages you access.Legal basis:legitimate interest
Signing up
When you or create an account, we will collect and store the account details you give us.identify you as a user and your access rights
administer your account and payment of cashback
administer and provide services and customer support per your request
Legal basis:legitimate interestcontract
if you opt in to marketing, communicate with you about products, promotions, events and other news we think will be of interest to you.
Legal basis:consentlegitimate interest
Using the App
Information sent to us by your computer, mobile phone or other device, including:administer the App
personalise the App and your experience
provide you with support
your IP addressLegal basis:legitimate interestcontract
device identifier, name and operating system
your browser type and the App pages you access.
Legal basis: what it means
You have given clear consent for us to process your personal data for a specific purpose. If you withdraw your consent, we will stop processing your data unless unless another legal basis applies. You can withdraw your consent at any time by emailing
Processing your data is necessary for a contract you have with us, where you have created an account and are using the Kindred App.
legitimate interest
Processing your data is necessary for our (or our service providers') legitimate interests. Legitimate interests include gaining insights from your use of our Website and App, improving the Kindred experience and enhancing data security. Legitimate interests are only valid if they are not outweighed by your rights and interests.
We also use cookies
You can read about that in Cookie Notice:
Part 3: Rights, responsibilities
This section describes our responsibilities and your rights with regard to your data.
Our responsibilitiesYour rights
Collect appropriatelyAsk us to stop processing
We will collect only information we reasonably require to respond to your requests and deliver and optimise our services and platform.You have the right to ask us to stop processing your personal data, where you do not believe we have a legitimate interest or other legal basis for it. You can also ask us to keep but not actively process. your data, if you want us to retain your data for the purposes of a legal claim. You will not be able to claim cash back after you ask us to stop processing (or to delete) your data.
Market with your consentYou can always opt out
We will only send you marketing emails and updates if you have asked us, e.g. by signing up to a newsletter. You can opt out of any marketing at any time by emailing us at or by clicking the opt-out or unsubscribe button found in the footer of promotional emails.
Secure your dataRight to correct
We will do our best to keep your data safe and secure. We will take appropriate technical and organisational measures to safeguard the personal data we have received from you, against loss, theft and unauthorised use, access or modification. You can ask us to correct, complete or delete your data. To protect your privacy and the privacy of others, we may ask for evidence of your identity.
Not keep your data foreverRight to be forgotten
We will retain your information (contact details, account data, location data and usage data) for 36 months after you are last active on the App. Data collected automatically relating to your use of the Website (for example by cookies) will be kept for 36 months after you were last active on the Website. After that period, we will store your information only in an aggregated and anonymised form.You can ask us to erase all personal data we hold about you, if it's no longer required for using and accessing the Website and App. Please email

Please note that in some cases we may be required by law to retain your personal data.
Give you access to your dataRight to complain
You can ask us at any time to tell you what information of yours we have (and get a copy), how we process it and who we share it with. We will action it within 30 days and we won’t charge you. We will not disclose information if it adversely affects the rights and freedoms of others (e.g. their confidentiality or intellectual property rights)Please contact us at if you are not happy with how we process your data. You also have the right to complain to the Information Commissioner’s Office or the data protection supervisory authority in the EU country in which you live or work if you think we have breached data protection laws.
Data in transit
While we do our best to protect your data, we cannot guarantee the security of information you submit via email or the Website, as it is transmitted through networks outside of our control.
Third party sites
We host links to the websites of third parties (the brands and merchants that we're connecting you with) . They have their own privacy policies which we do not control. Please check their policies before you submit any information to those websites.
Part 4: Other processors
This section lists our service providers and other entities, who may have access to your data when you use the Website or App.
As with most technology businesses, we use third parties to host our Website and App and manage certain processes and business operations. This means sharing your data. We do it only when strictly necessary and make sure there are safeguards in place. If it requires transferring data outside of the UK or Europe, we make sure that it's done under available lawful mechanisms.
ProviderPurpose and useWhereMore details
AzureCloud storage provider which hosts the App, stores the personal data you provide and provides disaster recoveryEU
HubspotCustomer relationship management informationUK
FreshdeskCustomer relationship management informationEU
CustomerIOCustomer relationship management informationEU
SproutCustomer relationship management informationEU
Advertisers and advertising networksStore your personal data to select and serve relevant adverts to you, unless you have opted out of personalised advertsEU, US
SegmentData analytics to assist us in improving and optimising the Website & AppEU
MixpanelData analytics to assist us in improving and optimising the Website & AppEU
Google AnalyticsData analytics to assist us in improving and optimising the Website & AppEU, US
SmartlookData analytics to assist us in improving and optimising the Website & AppEU
Other disclsoures
We will share your information with law enforcement agencies, public authorities and other organisations if legally required to do so, or if it's reasonably necessary to comply with the law, investigate and enforce any breaches of our terms of use, detect and prevent fraud or security breaches, reduce our credit risk exposure, and protect the rights and safety of Kindred and our users.

If we sell our business, we may need to disclose your data to the prospective buyer, and your data will form part of the assets transferred to the buyer on completion of the sale.
Final words
Well done for reaching the end of this policy! But before we say "later alligator" or "ABC ya"...
We'd love you to be comfortable with how we collect and use your data. If you have any questions or suggestions, please email
This notice is made with ❤️ with majoto.