Kindred cookie notice
Last updated 25 May 2022
This document describes how we use cookies, if you are using Kindred or browsing our website. Let's start with a map of what this document contains.
IntroductionOur role, when this document applies and other useful information
An explanation of cookies and different cookie typesWhat are cookies
How we use themWhat cookies and other similar files we use and when
How you can reject, control and remove cookies Services we use
Part 1: Introduction
This section introduces us, what we do, and our approach to cookies.
Who we areWhat this is about
We are Kindred Soul Limited, a UK limited company, with a registered office at PEM, Salisbury House, Station Rd, Cambridge CB1 2LA.
We will apply cookies and similar technologies when you use our website and (the Website) and the Kindred app or browser extension (the App), to help deliver the Kindred experience to you.
Kindred is a browser extension and app that connects you with offers (such as discount codes and cashback) as you shop online, and lets you gift a portion of the offer to charity.
This policy explains what cookies we use and how. We will update it from time to time and let you know what we've changed. For any queries or requests relating to your data, contact us at
If you do not accept the use of these cookies or similar technologies described in this notice, please disable them by following the instructions below. You can also change your general browser settings so that cookies cannot be placed on your computer or mobile device.
Part 2: What are cookies
This section explains what cookies are and the types of cookies we use.
What are cookies?
Cookies are small text files that uniquely identify your browser or device. The cookie file is stored on your browser.
Cookies do many different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies can tell us, for example, whether you have visited the Website or mobile app before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.
We use cookies and similar files or technologies such as pixel tags, web beacons, local storage, HTML5 local storage and mobile device IDs to store information or gain access to information stored on your device.
Pixels are small portions of code which we use on our Website. We use pixels to learn whether you have clicked on certain web content. This helps us measure and improve our services and personalize your experience.
Web beacons are invisible picture files that are placed on our Website. We use web beacons to see how you interact with our Website and other websites and understand how often you view certain content so that we can make our website more efficient and easier to use. Web beacons collect limited information, including a cookie number, a record of the page on which they are placed and a timestamp. Websites may also carry web beacons placed by third party advertisers.
Mobile device IDs are a unique identifier which can be used to identify a mobile device. Our advertising partners use these to show you ads that are useful to you and also to make sure they don’t show the same ad to you twice.
We also use local storage to store data on your device such as the last time you visited a webpage, to remember which items you put in our shopping cart or to welcome you personally to our site.
We occasionally store information locally on your device using HTML5. This allows information to be stored in your browser after it has been closed and reopened. We only use HTML5 to store non-sensitive information, such as the previous page you viewed, the name of the current page you are viewing, the page title, and some of your preferences. We do not use HTML5 local storage to collect personal data from you. You can choose whether the data in HTML5 local storage should be kept beyond your current browser session or deleted. Depending on your browser, you can remove local storage, including HTML5, when clearing your cache and cookies.
When we talk about cookies in this document, we mean cookies and similar technologies like the ones described above.
Categories of cookies
First-party cookies are served directly by us to your computer or device.
Third-party cookies are served by a third party on our behalf. We use third party cookies for functionality, performance/analytics, advertising, social media purposes, and customer support.
Cookies can remain on your computer or mobile device for different periods of time. Some cookies are session cookies, meaning that they exist only while your browser is open. These are deleted automatically once you close your browser. Other cookies are permanent cookies, meaning that they survive after your browser is closed. They can be used by the Website or App to recognise your computer or device when you open your browser and browse the internet again.
Part 3: How we use them
The types of cookies and similar technologies used by us and our partners can be classified into five categories. We describe each category below and the purpose for which we use them.
TypeWhat it doesHow to remove
Essential Website and App cookiesThese cookies are essential to provide you with the Website and any services available through this Website and to use some of its features, such as access to secure areas. Without these cookies services you have asked for, like transactional pages and secure login accounts would not be possible.You can block these cookies by changing your browser setting but this could affect the performance of the Website and App
Functionality cookiesFunctionality cookies record information about choices you've made and allow us to tailor the Website to you. These cookies mean that when you continue to use or come back to the Website, we can provide you with our services as you have asked for them to be provided. These cookies allow us to:
See the instructions set out in Part 4 'How to control or delete cookies'
save your location preference if you have set your location on your homepage
remember settings you have applied, such as layout, text size, preferences, and colors
show you when you are logged in
store accessibility options.
Performance cookiesWe use performance/analytics cookies to analyze how the Website and App is accessed, used, or is performing. We use Google Analytics, Google Tag Manager and Segment, which are web analytics tools. Like many services, Google Analytics uses first-party cookies to collect information about how users use our site and generate reports. The reports disclose website trends without identifying individual visitors. For more information on Google Analytics, see here.

These cookies allow us to:
You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page:
better understand our Website and App visitors, where they are located and what browsers they are using, so that we can improve how we present our contentFor other cookies, see the instructions set out in Part 4 'How to control or delete cookies'
test different design ideas for particular pages
determine the number of unique users of the Website and App
conducting diagnostics and measuring errors to improve the Website and App.
Advertising and targeting cookiesAs you use our Website and App, you will notice that it features advertising. We allow third party advertisers to place cookies on our Website and App. These cookies enable them to track your activity across various sites where they display ads, so they can show relevant ads.

Cookies also allow us and third parties to know whether you have seen an ad or a type of ad, and how long ago. This information is used for frequency capping, to help tailor the ads you see, and to measure the effectiveness of ads.

We can use information from one device to help personalize your experience on another device.
You can opt out of targeted online ads from us and other companies by visiting Your Online Choices.

You can opt out using the following links to our partners who set cookies on our Website and App:

Google Ads
Social media cookiesThird parties that provide applications through our Website and App will set their own cookies to customize applications for you and track their success. We cannot access these cookies, nor can the third parties access the data in cookies used by us. Some pages of our Website and App will also contain embedded content, such as video content from YouTube or Vimeo, and these sites will set their own cookies.

These cookies are used when you share an article using a social media sharing button on our Website and App (e.g., Facebook, Twitter, or Google Plus) as the social network that has created the button will record that you have done this. If you are logged in to your account with the third party, the third party will be able to link information about you with your actions via cookies.
See the instructions set out in Part 4 'How to control or delete cookies'
Email and push notificationsIn addition to the cookies we use on the Website and App, we also use cookies and similar technologies in some emails and push notifications which enable us to understand whether you have opened the email and how you have interacted with it. If you have enabled images, cookies will also be set on your computer or mobile device and will also be set if you click on any link within the email.See the instructions set out in Part 4 'How to control or delete cookies'.

This will not switch off cookies that check if you've opened an email or push notification. But you can always opt out of receiving emails and push notifications.

Part 4: Removing cookies
This section will show you how to control or delete cookies and other locally stored data
If you don't like cookies...
Note that deleting cookies or similar technologies means that any preference settings you have made on the Website or App will be lost (including any preference to opt out of cookies which means you will have to confirm your preferences in each visit).
MethodHow to delete or manageLinks
Browser settingsMost browsers allow you to configure your cookie settings so that you can see what cookies or other locally stored data you’ve got and delete them one by one; block cookies from certain third parties or specific sites; prevent all cookies from being set; and delete all cookies automatically when you close your browser.More information on how to manage the most popular browsers:

Internet Explorer


Google Chrome

If you want to reduce your settings (for example, if you accept all cookies, but later decide you do not want a certain type of cookie) you’ll need to use your browser settings to remove any third party cookies or similar technologies dropped on your previous visit.
Online adsYou can opt out of targeted online ads from us and other companies by visiting Your Online Choices. Note that this list will contain more networks than those used on our site. Your Online Choices.

You can opt out using the following links to our partners who set cookies on our Website and App:
Google Ads
Alternatively, you can opt out through the settings in your browser.
By opting out, you will not see less advertising when you visit our site, the only effect is that the advertising will be less relevant to you.
Learn more about the advertising companies we work with and the choices they offer:
Digital Advertising Alliance and European Interactive Digital Advertising Alliance.
Performance cookiesYou can opt out of having your browsing activity recorded by Google Analytics which we use to track performance. Google Analytics opt out
Our cookie noticeWhen you visit our Website and App for the first time, we will provide you with a cookie notice which lets you decide which cookies to accept or reject.
If you have disabled one or more cookies, we will still use information collected from cookies before you disabled them. We will of course stop using the disabled cookie to collect any further information.
Well done for reaching the end!
If you would like to find out more about cookies, you may find the following links useful:
If you have any questions or comments about this policy, or privacy matters generally, please contact us at
This notice is made with ❤️ with majoto.